Visitor Attraction Management on London Eye UK Essay - 1

Visitor Attraction Management on London Eye UK - Essay Example This essay discusses the origin of the London eye and its birth, and the millions of people, both citizens and tourists that it attracts. Its features and major activities that are inclusive including the recent developments and innovations are discussed. The opportunity section covers a wide range of those opportunities that the management has grabbed and made a fortune out of them. Secondly, the foreseen opportunities like the 2012 London Olympics are also discussed, as well as survey on external environment and how to outwit the rival competitor. The challenges are inclusive of what the attraction has faced since its birth and the future hindrances that may occur as its operations continue. Moreover, the paper discusses the competitive advantage and the factors that would lead to the attraction attaining and sustaining its competitive advantage. Recommendations are given on the issues that need to be evaluated to maintain the stability of the attraction. Marketing strategies like cost leadership and product differentiation are explained. Effective management is also explained in a way that would help the attraction to improve its employee’s performance and at the same time meeting the customer’s needs. The tourist classification is reviewed hence providing management with options on how to continue attracting a good number of visitors. Mainly the role of management in this attraction business is explained through a committed management team and motivated staff, which contribute to success.