Free Essays - A Tale of Two Cities - Critical Analysis :: Tale Two Cities Essays

A Tale of Two Cities - Critical Analysis In 1859, Charles Dickens wrote the book A Tale of Two Cities. In A Tale, Dickens writes about the French Revolution, and relates the events in the lives of two families, one French and one English. In addition to writing about a very interesting fiction plot, Dickens also tied in a wide variety of important themes and sub plots that keep the reader interested as well as portraying very valuable lessons for us even today. He chose very archetypical characters for the book, all strengthening or portraying one of the themes. The main themes are revenge, courage and sacrifice, and resurrection. One theme involves revenge; the evil effects of revenge bring out one's bad side. Although it occurs many times in A Tale, Madame Defarge is the main character representing this theme. Her sister and mother were assaulted by the brothers Evrémonde. After this, she vows to herself that all members of the Evrémonde family will die. She turns into a ruthless killer because she must get revenge. When her husband tells her to stop, she replies, "tell the wind and fire to stop, not me" (pg 338). We now see that she is a person teeming with hatred. Revenge is so powerful. When she found out Charles Darnay is an Evrémonde and is planning to marry Lucie Manette, she began to knit his name into the shroud she was making, symbolizing his impending death. Also, she tried to kill Lucie and her daughter, just because they were related to an Evrémonde, even though Darnay (Evrémonde) denounced his heritage and disconnected all relationships to them. Lucie was in a state of mourning so Defarge jumped on the situation. "She will be at home, awaiting the moment of his death. She will be mourning and grieving. She will be in a state of mind to impeach the justice of the Republic. She will be full of sympathy with its enemies. I will go to her." (p. 349) She had no mercy, her main goal was to kill all descendants of the Evrémonde family, women and children included and even non-blood relatives. At the end of the novel, she receives an end fitting her ways; she was killed by Ms. Pross, who is the epitome of love and kindness. It is evident from here that Dickens believed that good would always win over bad.

Comparison of Points of View on the War in Afghanistan

Compare and Contrast The war in Afghanistan is a constant focus for debate. There are those who believe that the United States is still doing a worthy effort in Afghanistan and that it is essential for the U. S. to keep a military presence there. On the other hand, there are the people that believe the United States can no longer achieve its goals if it continues to use military force. Authors Melanie Barton Zoltan and C. Ames Cushman argue both for and against the war in Afghanistan and the benefits each scenario can produce.Both authors focus on the structure of Afghanistan’s government, the involvement of Taliban and Al Qaeda on Afghanistan soil, and the effects the United States involvement would have on the women of Afghanistan. Both Zoltan and Cushman point out in their papers that controlling Kabul, the capital of Afghanistan, does not really effect the government of the country. Zoltan argues that even with the Taliban removed from power in Kabul, they still hold consi derable power in Afghanistan.With Afghanistan’s lack of centralized government, the Taliban easily entrenched in the southern part of the country and began to rebuild their forces. As the United States attention moved to Iraq after the Taliban were removed from Kabul, they were easily able to form a foothold in other parts of Afghanistan. Zoltan points out that if the Unites States does not stay involved militarily, the Taliban will be able to regroup not only in Afghanistan but also in Afghanistan’s neighbor, Pakistan.Given enough time, Zoltan believes that the Taliban and any Al Qaeda associated with it will gain access to Pakistan’s nuclear weapons. Cushman argues that since the original objective of removing the Taliban from power has been achieved, the use of military force is no longer needed. He sees the mission now to be more of an educational mission if the United States really wants to create a new system of government. In Cushman’s paper, he de scribes the war as a war on the sharia law instead of a war on terrorism and that is not a commendable war to fight in a military way.If the United States keeps using military force as a way to achieve reconstruction of the government, than the Afghan people are going to keep turning to someone who thinks like they do, which would be the Taliban. Again, both authors admit that the Taliban are still a threat living in the Afghanistan outer borders. Zoltan believes that with the Taliban still established in Afghanistan, the United States cannot withdraw militarily. The risk is too great that the Taliban will regain control of all of Afghanistan and that once the US and NATO leave, Afghanistan will once again become a safe haven for terrorist groups.Zoltan also says that if the Taliban are able to regain Afghanistan, the Taliban in Pakistan will become bolder and even unite to create an even larger terrorist threat in the region. This will give the terrorists a great place to build str ength and launch attacks at the US and its allies. Cushman argues that the form of government in Afghanistan needs to be decided by the people of that country and it cannot be something decided by the United States. Even if the Taliban regain control of Afghanistan, it should be at the choice of the people.If the Taliban do make a comeback and take control without the support of the people, Cushman believes that it will not last because the Taliban has been weakened enough that they will not be able to sustain themselves. In both papers, women’s rights are addressed. Zoltan uses a section of a report by Physicians for Human Rights to show just how badly the women are treated in Afghanistan. She also gives statistics and other facts about how the women in Afghanistan used to be treated prior to the Taliban.She uses these to show that the United States really is doing well in Afghanistan for women’s rights and if the US were to pull out now, all that would be undone. Cus hman agrees that Sharia law is a harsh system of justice and that it discriminates against women. However, he says that is the way that Afghanistan is ruled and that the United States has no right to go and try to change this. He claims ‘It is important to step back and realize, however, that what we see as just and fair is just that – a â€Å"Western† notion, colored by our history, faith, and values. even the United States has not made an official statement saying that they are in Afghanistan to bring back women’s rights, and Cushman believes that until they do, this is no excuse for the US to stay in Afghanistan. In each author’s paper, the same topics were discussed but two points of view were shown. Zoltan showed in her paper that she was in favor of the United States military staying in Afghanistan because it provided the security from future terrorist organizations from using it as training ground.She also believed that it is provides a bette r situation for the people living in Afghanistan. Cushman shows that he does not support the involvement of the United States military in Afghanistan. He argues that it is a waste of time, money, and lives to keep fighting for something that will not last. The US cannot establish a sound government there and even if they did, the people of Afghanistan should have a right to select their own government.

Free Advertisements Analysis Esay

Free Advertisements Analysis Esay Advertisements Analysis The industry of advertising is intriguing and challenging To some extent it is a true art of appealing to the most sensitive emotional spheres and pulling hidden triggers in consumers heads and souls to outweigh the scales in favor of a particular product or brand. Although it might seem to be a rather simple task comparing to biochemistry or accounting, it implies tough work on developing an accurately calculated and elaborately circumspect combination of numerous elements together creating that astonishing effect on consumers when they prefer one brand to another or purchase a totally new product. Advertising specialists struggle to develop perfect adverts as nowadays there are so many products offered and so many adverts it has become a real challenge to captivate consumers. Deep knowledge of psychology is now a key to success while applying various non-verbal tools and signs in advertising. Thus, there are more elements included into a simple, at a glance, print advertisement: besides the image itself consumers are influenced by the prevailing colors, choice of language and newly created words, signs with double meanings, location of the elements, etc. Successful combination of all the elements leads to increased sales and, hence, profit. In more detail, advertising serves to increase immediate turnover, raise product or brand awareness, introduce a new product or brand into the market, show or emphasize distinctive features of a product to the target audience (TDI India 2010). Advertising of airlines has been a stand-alone sphere for a long time as earlier it was used by limited target audience (mainly business people, the rich and the military). Nowadays advertising specialists have to consider and emphasize the points of significant importance taking into account a tremendously large and extremely diverse group of flying nowadays travelers flight schedule convenience and comfort during the flight while the price comes third. Moreover, luxury proposals are becoming more popular with the globalization processes as many exotic destinations become accessible. Both adverts by Emirates and British Airways offer this particular niche proposal exotic destination along with high comfort level. However, the approaches they choose differ. Emirates advert conveys an image of comfort showing in detail a part of a rest room with a woman obviously just after shower or a SPA procedure. The interior reminds of a luxury hotel or a salon with expensive sanitary porcelain, marble, soft towels and fresh flowers. Hard to notice it is a plane rest room as only the built-in disposal box proves it. The colors are soft and calm which is harmonically combined with the serene and relaxed look of the lady. It is worth mentioning, that she is rather young, between 25-35, looking beautiful and fresh without any sexual context. She is looking at her reflection in the mirror and smiling. There is a large picture of Dubai landscape in front of her. The image is rather foggy and presumably is intended to emphasize not the destination, but the company name. Emirates bright red logo in the low right corner is well balanced by a bright fuchsia orchid in the low left corner also reminding of exoticism. The advert is supported with the headline in white in agreement with the overall image of calmness and peacefulness. The slogan for the campaign is intriguing: the words memorable moments catch the eye immediately, while at 40,000 feet give a certain quiz for a viewer. Thus, the viewer understands that the offer is for luxury flights. The copy gives more details while repeating memorable moments trying to point out this competitive advantage and mentioning other services such as SPA showers, exclusive lounges, etc. It also repeats the company name and provides useful information on flight frequency, the plane type A380, etc. The company offers inspiration and tranquility from their exclusive services as a consequence of becoming their customer. The directive is given in a form of soft and unobtrusive advice to find inspiration, refresh and experience the offer. In general, this advert gives an impression of a luxury though peaceful promise. It hints at high price without mentioning i t, pointing at more valuable things comfort, tranquility, inspiration. British Airways exploits a different approach: the image is unexpectedly striking with its controversy and pithiness It shows a jaguar sleeping on a tree. The image is cut out on white so that there is nothing seen but the animal. Therefore, the color range is limited by the tree bark and fur shades from yellow to dark brown which allows highlighting the jaguar. The choice of the animal gives the idea of exoticism while the fact that it is sleeping hints at rest. The headline in capital letters located below the head of the animal is dark blue color to underline its message of relaxation. The copy contains a rather strong directive to escape to Sri Lanka as it is a long way from everyday. This phrase has a double meaning as the viewer is offered to go really far from routine and have some additional time during the flight to restore stamina. At the same time, this relaxing overslept substitutes a more common for airlines word overseas usually associated with long and tiring flight hours. By this long hours of flight are actually turned into its advantage. The details of the offer are given with exact pricing which supports a business-oriented approach. There is another text box below indicating the competitive advantage of British Airways more destinations to Indian Ocean islands than other companies. Overall, the advert is targeted at middle-aged business people with rather high income as the proposal is quite expensive. It appeals to peopl e who wish to escape from everyday routine and value their time and rest. Business orientation is emphasized by pithiness of the advert and restraint colors. Comparing the two adverts it may be concluded that both target at a high-income group and offer exoticism However, they have different approaches: while Emirates highlight comfort of their services on board, British Airways show a chance to relax for exact price. The services mentioned by Emirates suppose mainly female audience and males in search of exclusive care. At the same time British Airways rely mostly on striking exoticism. However, both adverts exploit bright though different images to catalyze consumers imagination of what to expect from these luxury proposals.

The study of extraversion and the need for achievement.

The study of extraversion and the need for achievement. Extraversion is a personal characteristic that is opposed to introverts and has been known to show higher levels of activity and output. Extraverts are considered to more outgoing, talkative, and social and are focused on the stimuli that are outside of their own self and understanding. Extraverts have shown a high need for achievement in almost any field. As extraverts tend to be happier and outgoing, their need for self achievement is greatly higher than those of other people (Vitterso 92).Advertising We will write a custom essay sample on The study of extraversion and the need for achievement. specifically for you for only $16.05 $11/page Learn More Hypothesis: the study will determine how much more are extraverts outgoing and achieving than people that are not either extraverts or introverts. Procedure: to determine levels of achievement for extraverts a part of the study will analyze person’s behavior in an educational institution. Another part o f the study will look at the amount of work someone has completed in their job. Several workplaces will be consulted, more specifically local supermarket, a restaurant and a mechanics shop. Conclusion: the expected results will show that extraverts are more determined in their education and professional careers and have a higher achievement rate than people who do not qualify themselves as extraverts. Abstract: the study of extraverts that was meant to show the correlation between achievement level and personal characteristics determined that people who are outgoing, have a higher level of achievement, as well the amount of work is significantly increased (Huang 1130). Introduction: Extraversion, a personal characteristic has shown to influence how a person behaves in both social and private settings. The output of their efforts is much higher that of other people and their need for achievement is directly related to their personal characteristics. Method: the study looked at an edu cational institution where students were given a questionnaire where they self-evaluated their determination and needs for achievement. The criteria were divided into low achievement, medium, high and extra high. They also evaluated themselves in private setting versus social. The information was gathered from their peers, friends and professors. In a private setting, the questionnaires were given to their parents and siblings.Advertising Looking for essay on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More Their achievement determination was also compared to their marks and the amount of social groups and extracurricular activities they participated in. In a work environment the employee was given a form where they have filled in the amount of hours they work per week and in a month. Overtime was a major determinant of the achievement. The employer was consulted on the personal input of the employee with the amount of ideas and personal determination to work extra. Results: the results of the study have shown a direct correlation between extraversion and the need for achievement. Students have shown increased extracurricular activities and participation in the class. The professors have provided statistics that displayed the amount of time they have spent after class and the individual determination to help prepare the materials for the next study. Personal questionnaires and statistics of time spent in a private and social setting showed positive and increased scores. The study of work environment and achievement has produced similar results, where extraverts would have an increase in work hours, overtime, early work arrival and late leave. Also employer’s data has shown a higher than usual participation of individuals in the company’s matters and implementation of new ideas. Discussion: It is clear that people with an extravert quality have higher levels of activity, have the n eed to participate in more aspects of social and private lives than those who do not think of themselves as extraverts. The interesting fact is that extraverts primarily, have a personal need to do more and no one influences their decision. The basis for such behavior is psychological and social, mostly centered on the environment and biological predisposition (Sojka 183). Huang, Xu. â€Å"The Impact of Subordinate-Supervisor Similarity in Growth-Need Strength on Work Outcomes: The Mediating Role of Perceived Similarity†. Journal of Organizational Behavior. 27.8 (2006): 1121-1148. Print. Sojka, Jane. â€Å"Need for Cognition and Affective Orientation as Predictors of Sales Performance: An Investigation of Main and Interaction Effects†. Journal of Business and Psychology. 22.3 (2008): 179-190. Print. Vitterso, Joar. â€Å"The Conceptual and Relational Structure of Subjective Well-Being, Neuroticism, and Extraversion: Once Again, Neuroticism Is the Important Predictor of Happiness†. Social Indicators Research. 57.1 (2002): 89-118. Print.Advertising We will write a custom essay sample on The study of extraversion and the need for achievement. specifically for you for only $16.05 $11/page Learn More

Assessing Patients Feedback On Receiving Herbal Medicine Treatment Dissertation

Assessing Patients Feedback On Receiving Herbal Medicine Treatment - Dissertation Example The basis of the finding is lined up in the literature review part, where the author has exhaustively cited examples that are arguably centralized on the herbal treatment. Understanding the importance of medical treatment, most of the literature cited here has submerged in the argument on whether clinicians should adhere in most of the clinics in the country to this right treatment. This report is a critical representation of a research done by the university polyclinics with the help of the social research institutes, on patients’ views on the effectiveness of the herbal Medicare. Recently complementary and Alternative medicine has been seeking to gain greater acceptance into the community and thus there is the greater emphasis for it to be taken first as a professional course. Thus the University of Westminster has the mandate to ensure all its students reach an acceptable standard that can be in a position to meet patients’ needs before awarding them a degree. First, the research has touched on the patient-centered care, where special issues and barriers have been put into the analysis (Barnes, 2009, pg34). After the target groups, which are the practitioners and some of the Herbal medicine students, have been identified, the next thing is to illustrate questionnaires and outline the data found by analysis them in a more strategized manner. After the above have been met, methodology and data analysis designs have been included, for the implementation purposes (Sinclair, 2010, pg42). It is better to understand that without a detailed analysis of the data, the target group might not give out clear variations and impact of herbal being included clinical treatment.

The Importance of Transportation in Logistic Between a successful and Term Paper

The Importance of Transportation in Logistic Between a successful and unsuccessful company - Term Paper Example According to the excerpts of the company’s CEO, Phil Knight, the implication of the event created considerable supply issues related to unplanned or uncertain inventory shortages or excess supply. When the company’s inventory did not match with the market demand, it had to offer huge discounts and slash prices of products to clear the additional stock piles. The strategy may not be considered as favorable business decision since getting rid of excess inventory in form of allowing huge discounts to customer puts pressure on company’s profitability and gross margins. On further analysis it was found that the company’s failure to implement successful supply chain planning system can be blamed to â€Å"big bang† or at-one-go deployment approach where the company chose to integrate the supply chain management system with their business strategy in a single phase instead of disciplined step-by-step implementation approach (Stanford University, 2000). The Story of a Successful Logistics Firm – DHL DHL is a German Logistics company that provides international services in express mail. The success is revealed from the fact that the market leader in air and sea mail supply chain and logistics (DHL Express, 2013). Despite of facing numerous challenges every day in carrying out daily operations such as traffics and systematic uncertainties (such as natural calamity, political strikes, etc.), the company is able to optimizing its transport and logistics in metropolitan cities. The company has been able to deliver their un-interrupted services to customers since 1969 which is worth appreciating when one considers traffic congestions, energy consumption, and traffic environment in the economy (Times of Malta, 2011). As the cities around the world starts to modernize from semi-urbanized to urban societies, the challenges of tracking, maintaining and controlling city logistics are becoming more challenging for the company. The company h as traditionally relied on strong distribution network and swift customer service to offer prompt and efficient delivery. With the passage of time the company had to depend on modern software and technologies to handle throughput. As business strategy, the company focuses on latest technology to support supply chain and logistics functions. Over time, the company’s network grew larger and customer base increased significantly in every corner of world. The company’s total network links over 220 territories and counties (DHL, 2013). Comparison between the Successful and Unsuccessful Logistics Firms Difference in Strategic Implementation DHL’s strategic implementation of supply chain management and logistics is completely centered on their customers. The company extensively researches and analyzes issues related to economy, logistics, technology, society and environment. It then assess their impact on their business operations with the objective to determine the be st possible combination of technology and networks that has the potential to reduce delivery time of providing services to customers and also reduce company’s cost of operations. The company follows a systematic analytical approach in implementation of their business strategy. The company foll

Online Consumer Engagement Essay Example | Topics and Well Written Essays - 2500 words

Online Consumer Engagement - Essay Example Customer engagement is one such strategy that can significantly improve customer satisfaction. As the name suggests customer engagement is the commitment of the customer with the company or the product. As Mc Ewen suggests, "if you don't make a connection with your customers then satisfaction is worthless" (Mc Ewen, Fleming, 2003). Regardless of how high a company's customer satisfaction level may be, if their customers are not able emotionally connect with the company or their products to high levels of customer satisfaction of no use. Internet today is playing a very crucial role in affecting consumer behavior. Most companies have identified that starting B2B and B2C. channels over the Internet not only reduces costs in terms of paperwork, front desk time, personnel time etc., it also gives the customers the freedom to view previous products at the comfort of their homes get reviews about the products talk about it online to other customers and then make a well-informed decision. O nline Publishers Association presented their finding that the Internet is the most dominant source for initial awareness, further learning, deciding where to buy and purchases when compared to any other media (Online Publishers Association, 2007). Thus, today customer engagement is essential not only in the physical store but also over the Internet. This is referred to as online customer engagement. The following sections aim at identifying the various nuances associated with online customer engagement. Online Consumer Behavior What drives customers from one website to another What makes the customers stay longer on a particular website when compared to others What influences the customers to buy the same product on one website when compared to another Please, and many other such relevant questions can be answered by understanding consumer behavior on the Internet. Brynjolfsson and Smith called Internet as "the great equalizer" because the technology capabilities of the Internet medium reduce buyer search and switching costs and eliminate spacial competitive advantages that retailers would enjoy the physical marketplace (Brynjolfsson and Smith, 2000). In 1999, a research carried out by International Data Corporation and RelevantKnowledge showed that users are not loyal to one web portal. At that time, it did show that Yahoo had a higher loyalty rate than others; however, no other portal had a substantial loyalty rate (Spring, 1999). Spring analyzed that the reason for this lack of loyalty at that time was d ue to the fact that not every portal realized the importance of building "closer and tighter relationships with consumers". Several researchers over time have analyzed the various factors that affect Online Consumer Behavior. An inclusive, but by no means exhaustive list is presented below. Usability: The definition of usability as stated by ISO is "a set of attributes of software which bear on the effort needed for use and on the individual assessment of such use ..." (ISO, 1991b). With respect to e commerce, it is the set of characteristics of the website that make online engagement of the consumer a good experience.